ShareLabel®
EU Digital Product Passport Compliance, Managed End-to-End
Rudholm connects factory product data, compliant care label production and Digital Product Passport (DPP) delivery, giving brands clarity, control and one accountable partner from production to consumer interaction.
REGULATIONS
Understanding EU Digital Product Passports
Digital Product Passport requirements begin rolling out from 2026, with textiles expected to follow in 2027. Each product placed on the EU market must be digitally linked to verified lifecycle data through a compliant physical identifier.
Consequently, this regulation adds a new layer of compliance across product data, supply chain systems and consumer-facing digital experiences.
COMPLIANCE
What DPP Compliance Requires
Specifically, each product must be supported by structured product data, a compliant physical identifier and accessible lifecycle information.
Want more detail on the EU Digital Product Passport regulations?
Read an overview of the latest requirements and timelines.
Structured Digital
Record
Accurate, standardised product data covering composition, origin, supplier information and defined sustainability and performance attributes.
Compliant Physical
Identifier
A standards‑compliant data carrier (such as QR or NFC) attached to the product, securely linking the physical item to its digital record.
Accessible Lifecycle
Information
Clear, reliable information supporting product use, repair, reuse, recycling and responsible end-of-life handling, helping consumers make informed decisions.
SOLUTION
One Vertically Integrated Workflow for Digital Product Passports
Digital Product Passports depend on the alignment of product data, physical identifiers and digital passport delivery.
Therefore, Rudholm connects these elements within one vertically integrated workflow, combining variable data management, compliant care label production and digital passport delivery in a single system.
Factory Product Data
Product specifications and supplier information originate at the factory, where core product information is first captured.
Variable Data Cloud®
Product data is structured and managed within Rudholm’s Variable Data Cloud® platform.
Care Label with Digital Identifier
A unique identifier is generated and applied through the care label, linking the physical product to its digital record.
Digital Product Passport
The passport is activated through the label identifier and delivered through Rudholm’s ShareLabel® platform.
PRODUCTION
Global Care Label
Production
Rudholm produces care labels in-house across a global manufacturing network, maintaining consistent quality and standards across every production hub.
BANGLADESH · CHINA · HONG KONG · INDIA · PORTUGAL · SWEDEN · TURKEY · USA · VIETNAM
Removing Complexity with One Accountable Partner
Managing Digital Product Passports across multiple systems and suppliers quickly creates complexity. Instead, Rudholm removes this fragmentation, providing brands with one accountable partner from production to consumer interaction.
Clear Ownership
One partner responsible from factory product data to Digital Product Passport delivery.
Reduced Complexity
Product data, label production and passport delivery managed within one connected system.
Faster Implementation
A single workflow simplifies onboarding across suppliers and factories.
Reliable Compliance
Structured product data and controlled label identifiers support consistent DPP compliance.
PLATFORM
How ShareLabel® Adds Value Beyond Compliance
While meeting EU Digital Product Passport requirements is the foundation, ShareLabel® builds lasting value through transparency, brand protection and consumer engagement.
TRANSPARENCY
Build trust with structured, verifiable product information accessible throughout the product lifecycle.
Authenticity
Protect your brand against counterfeiting and grey market risk through secure product authentication.
BRAND EXPERIENCE
Extend the product journey beyond the point of sale through deeper storytelling and accessible brand information.
Sustainability clarity
Present sustainability data, certification details and end-of-life guidance in a clear, consistent format.
Global Scale, Enabled by VDC®
Integrated care label production across 9 hubs, powered by Variable Data Cloud®, ensuring global consistency.
Platform Integration
Connect seamlessly with your existing PLM or PIM systems, including Shopify, Centric Software and Microsoft Dynamics.
CONTACT US
Get in Touch with
Rudholm Group
Work with one partner to connect product data, care label production and Digital Product Passport delivery across your supply chain.
Frequently Asked Questions
A Digital Product Passport is a digital record linked to a physical product. It provides access to key information such as materials, origin, sustainability data and guidance on repair, reuse or recycling.
Digital Product Passport requirements are being introduced under the EU Ecodesign for Sustainable Products Regulation, with phased implementation from 2026 onwards. Timelines vary depending on the product group.
Yes. Digital Product Passports rely on a physical carrier on or with the product, typically a QR code or NFC chip, which links the product to its digital information.
Yes. ShareLabel® can integrate with existing PLM or PIM systems, helping streamline product data without disrupting established workflows.
The required data depends on the product category and applicable delegated acts. At a minimum, passports must include defined mandatory data that is accurate, reliable and available for the product’s expected lifetime.