ShareLabel®

Empowering Transparency with ShareLabel®: Your Digital Product Passport Solution

Seamlessly connect every garment to a Digital Product Passport through our in-house developed platform. Designed to drive transparency and traceability, it supports positive change across the entire supply chain — from production to end user.

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DIGITAL SOLUTIONS

Lead Your Brand into the Future with ShareLabel®

At Rudholm Group, we understand the importance of innovation and development. That’s why we created ShareLabel® — a Digital Product Passport solution designed to deliver supply chain transparency, strengthen your brand, and ensure compliance with evolving regulations, including the EU’s upcoming requirements. Developed entirely in-house, ShareLabel® combines cutting-edge digital technology with care label expertise to provide a comprehensive, future-ready solution.

Transparency and authenticity

ShareLabel® is a game-changer in apparel, offering anti-counterfeiting and transparency. It certifies product authenticity and enhances supply chain visibility and trust. 

Marketing Potential

Empower your brand with technology that delivers engaging experiences through storytelling and education—capturing attention and helping you stand out in a competitive, crowded market. 

Regulatory requirements

Variable Data Cloud® and ShareLabel® support compliance with evolving regulations, offering full oversight of product origin and supply chain to reinforce legal and ethical accountability. 

Global reach

With print operations in over ten countries including China, Hong Kong, and Vietnam, we offer true global reach with localised service, delivering fast and flexible solutions wherever you operate.

Digital Product Passport (DPP)

DPP

What is a Digital Product Passport?

A Digital Product Passport (DPP) is an electronic record containing essential information about a product — including materials, production, usage, and end-of-life options such as recycling or reuse. DPPs help businesses and consumers make informed decisions while supporting circular practices.

The EU will require Digital Product Passports for key industries by 2027, starting with textiles, batteries, and electronics, as part of a wider push to reduce waste and improve product sustainability across Europe.

You can read more about EU’s new regulations regarding Digital Product Passports here.

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legislations

Requirements of the EU Digital Product Passport legislation

Unique Product Identification

Products must display a data carrier, connected to a unique product identifier, physically attached or accompanying the product.

Standardised Format

All information in the DPP must follow open standards, use an interoperable format, and be machine-readable, structured, and searchable.

Production Details

The passport must include product-specific information, covering the model, batch, or individual item.


QR codes for care labels

OUR SOLUTION

What ShareLabel® offers

The ShareLabel® platform by Rudholm Group simplifies garment management by assigning a unique identity to each product through a QR code or NFC chip embedded in care labels. Acting as a “digital passport,” this ensures authenticity while enabling seamless integrations and localisation.

For returns, ShareLabel® streamlines the process by allowing instant access to product history, such as identifying faults or defects. Integrated with RFID technology, it further enhances supply chain efficiency by providing accurate inventory tracking, reducing overstocking, and automating distribution operations.

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INTEGRATION

Seamless System Integration

Rudholm offers integration with a wide range of systems to optimise and streamline your Digital Product Passport (DPP) workflows. By connecting directly to your existing platforms, we enrich DPPs with valuable data — including supply chain traceability, marketing content, upsell opportunities, and more.

For added flexibility, we also provide secure API access to support external integrations and custom solutions.

integration with systems to optimise and streamline your Digital Product Passport.
integration with systems to optimise and streamline your Digital Product Passport.
integration with systems to optimise and streamline your Digital Product Passport.
integration with systems to optimise and streamline your Digital Product Passport.

Learn more about our Digital Solutions

Are you interested in learning more about Rudholm’s digital solutions?
Discover more in our posts below.

Frequently Asked Questions
About DPP

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Digital Product Passports (DPP) provide comprehensive product transparency, ensuring compliance with upcoming regulations while enhancing traceability. They support sustainability initiatives by offering insights into materials, production, and end-of-life processes. Additionally, DPPs build consumer trust and enable brands to integrate digital marketing and authentication tools.

DPP technology utilises digital identifiers, such as QR codes or NFC tags, linked to a secure cloud-based platform. These identifiers store key product data, allowing real-time access to information on sourcing, environmental impact, and regulatory compliance. This ensures seamless traceability and a reliable method for both brands and consumers to verify product authenticity.

DPP is the overarching concept of a digital record that tracks a product’s lifecycle, while ShareLabel is Rudholm Group’s own DPP solution. ShareLabel not only fulfils the fundamental DPP requirements but also offers advanced features such as brand authentication, marketing integration, and enhanced customer engagement tools, making it a comprehensive solution for businesses.

DPPs offer a powerful platform for brand storytelling and consumer engagement. With ShareLabel, brands can leverage digital passports to provide interactive content, personalised offers, and sustainability narratives. By incorporating unique digital experiences, such as loyalty programs or exclusive product information, businesses can enhance customer relationships and drive conversions.

CONTACT US

Get in Touch with Rudholm Group

Would you like to partner up with Rudholm Group, or do you have further questions regarding our Digital Product Passports? Reach out to us today!

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    What our clients say

    • “Rudholm is an excellent supplier of eco-friendly packaging that we have used for years—quality custom products with great service. We are pleased to now be able to get the same items but with North American production to cut down on shipping time, cost, and emissions!”
    • “We absolutely love working with Rudholm Group. We highly recommend them for their customer service and quality.”
    • “Rudholm Group is a true partner. Their timeliness and quality product are only matched by their excellent communication.”
    • “We’re excited to partner with the Rudholm Group as we strive for the most sustainable product packaging and interim solutions that put the planet and its people first. Through a collaborative approach, the Rudholm team is helping us meet our sustainability goals while showing the industry what’s possible in packaging innovation.”
    • “Once you work with Rudholm Group, you can relax and trust the superb and reliable product outcome.”
    • “Rudholm is an excellent supplier of eco-friendly trims that we have used for years—quality custom products with great service. The Rudholm team is helping us meet our sustainability goals. We highly recommend them.”
    • We are delighted to share our partnership with Rudholm Group, who produce all trims and accessories for our PULSAR® Life collection
    • The collaborative approach and exceptional service of Rudholm Group ensure our labeling solutions are always on trend, meet our exact specifications, and set a new standard for our labeling processes, demonstrating their true understanding of our brand’s vision and unwavering support and expertise for which we are grateful
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