The fashion industry is rapidly evolving, with Digital Product Passports (DPPs) playing a key role in driving circularity. ShareLabel®, the platform developed by Rudholm Group, enables DPPs by providing a unique digital identity for each garment, enhancing traceability and supporting circular practices.
What Are Digital Product Passports?
A Digital Product Passport (DPP) is a comprehensive data record attached to each garment, storing key garment details like origin, materials, and lifecycle. ShareLabel® enables this with QR codes and NFC tags for unique digital identities.
Upcoming EU regulations, including the Circular Economy Action Plan, will make DPPs mandatory by 2030, requiring brands to provide product information on materials, environmental impact, and repairability. This ensures compliance with sustainability standards, helping to reduce waste and foster a circular fashion economy.
Supporting Circular Fashion
· Traceability: DPPs enable brands to track and trace products across their entire lifecycle, improving supply chain transparency and reducing waste.
· Repairability & Recyclability: ShareLabel® provides consumers with easy access to repair and recycling instructions, extending garment life.
· End-of-Life Management: DPPs help consumers understand how to properly dispose of or repurpose garments, supporting circular practices.
The Benefits for Brands and Consumers
Increased Transparency: DPPs give consumers valuable product information to make informed, sustainable purchasing decisions.
Brand Loyalty: Providing detailed product data fosters trust and builds stronger relationships with customers.
Sustainability: Adopting DPPs contributes to reducing textile waste and advancing sustainability.
By integrating ShareLabel® into their operations, brands not only enhance product traceability but also support the transition toward a more sustainable and circular fashion ecosystem, ensuring compliance with emerging regulations regarding digital product passports.
