Wool has always offered trusted benefits: warmth, breathability, and natural resilience. But in today’s performance apparel landscape, materials must work harder.
Apparel brands are turning to natural, traceable fibres which have a positive impact on the planet — but only when they meet expectations for comfort, durability, and technical performance.
HDWool® rises to that challenge. It provides high-performance natural insulation, purpose-built for outdoor, workwear, accessories and lifestyle garments.
Meeting Evolving Demands with Natural Materials
As regulatory expectations tighten and consumer awareness grows, sourcing teams are shifting from conventional synthetics to natural materials with verified origins, and grown with care, but this shift can’t come at the cost of durability or technical performance.
That’s where HDWool® stands out. Natural fibres, delivering consistent quality and meeting performance requirements in real-world settings, with traceability built in from the start.
HDWool® Products
HDWool® Active
75% Woolkeepers® Wool + 25% Non-GMO PLA Certified traceable fibres are hand selected and processed to create machine washable performance insulation that is breathable, soft, anti-bacterial and odour-resistant
HDWool® Pure
100% Woolkeepers® Wool Hand selected and processed mechanically to create a systematised and resilient insulation of varying weights, suitable for a range of applications.
HDWool® Fulfil
100% Recovered Merino Wool Natural merino fibres recovered during wool yarn production are mechanically enhanced to create high-loft spherical insulation balls for optimum warmth, comfort and resilience.
Certified Traceability Built In
Every HDWool® product incorporates Woolkeepers® certified fibres, ensuring traceability from farm to factory door. For sourcing and sustainability teams, it provides a reliable foundation for meeting compliance goals and verifying fibre origin.
The Future of Insulation
HDWool® is a natural solution for brands developing technical apparel and accessories — offering the insulation performance of synthetics, with the added value of traceability and natural origin. Integrate natural performance into your next collection. Get in touch to discover more about HDWool®. Find out more about HDWool® and The Woolkeepers®.
