SECURICODE
Authenticate Genuine Products and Identify Potential Counterfeits
SecuriCode gives every genuine product a unique, verifiable identity, securely integrated into your existing care labels through Variable Data Cloud® to help identify counterfeit products.
Why SecuriCode
A Better Approach to Product Authentication
SecuriCode was developed to tackle a common challenge. Counterfeit products can be difficult to distinguish from genuine ones, particularly when the same materials, tooling and label artwork are available.
Holograms, QR codes, RFID and NFC can all play a role in identifying products. But identifying a product isn’t the same as verifying that it’s genuine.
SecuriCode takes a different approach, giving each genuine product its own unique identity that can be individually verified.
The Benefits
What Makes SecuriCode Different?
Unique codes are solely generated by SecuriCode, integrated through Variable Data Cloud® and securely printed by Rudholm as part of the label production process. The factory receives the finished physical label, rather than the SecuriCode as a digital file.
This creates a more controlled route from digital identity to physical product, helping brands protect against counterfeits and giving them greater confidence in product authenticity.
Printed securely by Rudholm
Rudholm securely prints the authentication codes without providing them to the factory during production.
Verify with any smartphone
Verify product authenticity using any smartphone, making authentication simple wherever products need to be checked.
Protect against counterfeits
Identify products that aren’t genuine and gain greater confidence in the products reaching the market.
Batch and lot traceability
Connect individual products to cases and pallets to improve batch, lot and shipment traceability throughout production.
How it works
Product Authentication, Made Simple
Checking a product is quick and straightforward, with a simple process from label production through to verification.
01. Add SecuriCode
SecuriCodes are securely printed as part of your care label production.
02. Verify the Product
Scan the unique SecuriCode using the SecuriCode app to verify product authenticity.
03. Track Every Scan
See when and where products are verified on a map.
See What Every Scan Reveals
SecuriCode records every scan. Higher scan frequencies are highlighted on the SecuriCode dashboard, helping brands identify patterns that could indicate a genuine product identity has been copied or misused.
Scan data also gives brands greater visibility into where products are appearing, with traceability from individual products through to cases and pallets.
Want to explore product authentication for your brand?
VARIABLE DATA CLOUD®
Compliance, Authenticity and Transparency in One Label.
Through Variable Data Cloud®, brands can bring globally compliant care information, Digital Product Passports and product authentication together on one care label.
CONTACT US
Want to learn more about SecuriCode?
Talk to our team about your product authentication requirements and find out how SecuriCode could work for your brand.
Frequently Asked Questions
SecuriCode is a product authentication solution that gives each product its own unique identity. Brands can then verify products using a smartphone and track when and where scans take place.
SecuriCode records every scan of a product identity. As a result, higher scan frequencies can help brands identify patterns that could indicate a code has been copied or misused.
Scan the unique SecuriCode through the SecuriCode app on any smartphone to verify product authenticity. SecuriCode also records when and where the verification takes place, giving brands greater visibility into scan activity.
Yes. SecuriCode can track individual products and connect them with batches, cases and pallets. As a result, brands can gain greater visibility across products and shipments.
Rudholm can integrate SecuriCode product authentication through Variable Data Cloud® alongside compliant care information and Digital Product Passports through ShareLabel®. This gives brands a practical way to bring compliance, transparency and authenticity together.