Skip to content
All Posts

The Role of Digital Product Passports (DPPs) in Fashion’s Future.

Published
Reading time
3 minutes
Category
Sustainability, Digital Solutions, News

As part of the EU’s Green Deal, new legislation will soon mandate that every product has a Digital Product Passport (DPP) by 2030. This move is set to revolutionise the fashion and textiles industry by requiring brands to track and share comprehensive product information, helping to promote sustainability and transparency. DPPs are also gaining traction in the U.S. market where it’s promoted by the American Apparel & Footwear Association (AAFA).

But what exactly are DPPs, and why are they so crucial for the future of fashion?

What Are Digital Product Passports (DPPs)?

A Digital Product Passport (DPP) is a digital record that provides comprehensive information about a product throughout its lifecycle, from sourcing to disposal. Designed under the EU’s Ecodesign for Sustainable Products Regulation, a DPP includes data on a product’s origin, the materials used, its environmental impact, and even disposal recommendations.

For the fashion and textiles industry, DPPs will allow brands, consumers, and regulators to access detailed product information via electronic records, helping to ensure compliance with the upcoming EU Digital Product Passport legislation. This legislation is part of the European Commission’s broader efforts to support sustainable and circular product designs through its Ecodesign initiative.

Why Are DPPs Crucial for the Fashion Industry?

Regulatory Compliance
With the EU Digital Product Passport becoming mandatory by 2030, compliance is a key reason for adopting DPPs early. Brands will be required to provide detailed records of a product’s materials, origin, and environmental footprint, ensuring that fashion products meet the EU’s sustainability criteria. DPPs offer a streamlined solution for brands to ensure they are compliant with these regulations by storing all necessary data in one easily accessible digital format.

Managing Product Lifecycle
DPPs will play a crucial role in managing the end-of-life phase for garments. By providing detailed instructions on how to recycle, repair, or properly dispose of products, DPPs can help reduce textile waste and lower the environmental impact of fashion products. This also aligns with broader efforts to reduce the industry’s carbon footprint and support more sustainable practices.

Transparency and Customer Engagement
Consumers increasingly demand transparency and accountability from the brands they support. Digital Product Passports allow customers to access detailed information about the origin, materials, and environmental impact of garments. By openly sharing the story behind each product—from where it was made to how it can be responsibly disposed of—brands can build stronger, more loyal relationships with their customers.

Streamlining Supply Chains Digital Product Passports provide a detailed and accessible record of each product’s journey from raw material to finished garment. This transparency helps streamline supply chains by allowing manufacturers, suppliers, and retailers to access real-time data on product status, sourcing, and logistics.

How Can DPPs Be Implemented in Garments?

Implementing DPPs into fashion products is straightforward when utilising technologies such as QR codes and NFC tags. When consumers, retailers, or regulators scan these tags, they can access the full product history and environmental data in real time, enabling more informed decisions and greater traceability within the supply chain.

Future of Fashion with Digital Product Passports

The fashion industry is moving toward a future where Digital Product Passports will be the norm, not just for compliance but as a key tool for brand storytelling and customer engagement. As the EU Digital Product Passport becomes mandatory, brands that adopt DPPs early will be better positioned to lead the way in transparency, sustainability, and consumer trust.

To learn more about implementing Digital Product Passports for garments, visit our Digital Solutions page and explore our innovative ShareLabel® platform. Alternatively, contact us to discuss tailored solutions for your brand.

Related articles

Keep yourself in the loop for the newest updates and news from our group.

Exhibitions News

Explore Innovation with Rudholm Group at ISPO Munich 2024, December 03-05 – Hall A1, Booth 604.

2 min read
Sustainability News

2025 Recycling Rules in Spain: Key Packaging Symbols for Compliance.

2 min read
Products Sustainability News

Turning the Tide: Labels Created from Coastal-Reclaimed Plastic

1 min read