We are excited to unveil a new initiative as part of our August 2024 drop, aimed at tackling ocean pollution by offering labels made from reclaimed coastal plastic. This development introduces woven and printed labels produced from plastic waste collected in coastal areas in regions most vulnerable to pollution due to inadequate waste management
Key Details of the Initiative:
· Labels are made from plastic waste collected within 50 kilometres of shorelines in regions with poor waste management infrastructure.
· By reclaiming plastic before it enters the ocean, we actively reduce pollution and contribute to cleaner coastlines.
· This effort reflects our commitment to using responsibly sourced materials and minimising environmental harm throughout our supply chain.
· Plastic waste that could have threatened marine life is repurposed into durable apparel labels.
Our focus is on delivering materials that help reduce waste in a way that benefits both brands and the environment. Join us in turning environmental challenges into opportunities for positive change.
