What if waste wasn’t the end of the story— but the foundation of smarter fashion branding?
At Rudholm Group, we believe innovation isn’t just about new ideas—it’s about redefining what’s possible. That’s why we’re excited to introduce our latest collaboration with STELAPOP, bringing a fresh perspective to fashion branding through circularity and creativity.
Making Waste Meaningful: The STELAPOP Approach
STELAPOP transforms denim and textile waste into high-quality hang tags, trims, and add-ons for fashion brands. Through a closed-loop process, they reimagine old fabrics into practical, visually stunning solutions that not only enhance products but also contribute to a more efficient, waste-reducing supply chain.
The Closed-Loop Process
Collection: Denim and textile waste are gathered, preventing these materials from ending up in landfills. Transformation: Using innovative techniques, waste is processed into new, durable branding materials. Reimagining Products: The output includes hang tags, trims, and creative add-ons that support fashion brands in telling meaningful stories.
Why It Matters
1. Circular Design in Action
By turning denim waste into premium branding elements, we’re extending the lifecycle of materials and supporting a more responsible supply chain. This approach helps reduce the environmental impact of fashion while delivering high-quality, on-brand solutions.
2. Engaging Brand Storytelling
These innovative tags aren’t just functional—they create a powerful narrative. When customers see branding made from recycled materials, it showcases a brand’s commitment to thoughtful, forward- thinking choices.
3. Performance Without Compromise
Designed with durability and creativity in mind, each item offers exceptional quality and versatility for apparel needs. Brands can achieve a unique aesthetic while maintaining product performance.
Ready to Make Waste Meaningful?
By choosing STELAPOP’s denim waste collection, brands can combine storytelling, innovation, and circularity—making every branding element a conversation starter. Whether it’s through hang tags, trims, or add-ons, there’s an opportunity to transform waste into a valuable brand asset. Explore our denim waste collection today and see how innovative materials can transform your product lines. Let’s make fashion branding smarter—together!
