Back in 2019, we introduced DNM TEC, a concept built around a simple idea: bringing performance-inspired functionality into denim through trims and accessories.
The collection combined technical features with a clean, wearable aesthetic. Hidden water-resistant zippers, slim-line buckles and durable technical tapes were selected to support active lifestyles while maintaining the everyday appeal of denim.
The Components Behind the Concept
DNM TEC brought together a range of trims and accessories designed to enhance functionality and durability:
- Polyester sew-on buttons
- Nylon cap jeans buttons, rivets and snaps
- Water-resistant zippers
- Leather badges
- Woven labels with silicone print
- Paper hangtags and over-riders
- Polyester cord with plastic cord ends
- Plastic buckles with rubber coating
- Elastic tape
Each element contributed to a collection that explored how technical details could be integrated into denim without compromising style.
Still Relevant Today
Many of the ideas behind DNM TEC still feel relevant today. Consumers continue to look for apparel that balances comfort, durability and versatility, while brands increasingly incorporate performance-inspired features across casualwear and lifestyle collections.
Performance Through Design
While garments often take centre stage, trims and accessories can play an important role in shaping product functionality and brand experience.
DNM TEC explored how technical details could be integrated into denim in a way that felt practical, wearable and commercially relevant. Looking back, it remains a strong example of how thoughtful trim selection can influence both product design and everyday performance.
Looking for fresh inspiration for your next collection?
Talk to our team about labelling, packaging and trims that bring together creativity, functionality and brand identity.
