Care information needs to meet the requirements of each market. Digital Product Passports bring new requirements for how product information is made available. Product authentication can help brands verify that the product carrying that information is genuine.
Managing these through separate systems, identifiers and processes can add complexity. The care label offers a practical way to bring them together.
The care label is already there. It can carry care information, support authentication and link to the product’s Digital Product Passport.
Bringing three capabilities together.
Compliance, authentication and Digital Product Passports have different roles, but they can all connect through the care label.
Through Variable Data Cloud®, you can bring together globally compliant care information, Digital Product Passports through ShareLabel® and SecuriCode product authentication on the care label.
That gives the label three distinct roles.
1. Compliance
Care label requirements vary between markets, from languages and care instructions to wash symbols and other regulatory information.
Variable Data Cloud® applies approved product data, translations and regulatory rules to create accurate care labels for each market. Labels can be reviewed and approved before being produced through Rudholm’s global production network.
This gives you greater control and consistency when managing care labels across multiple products and markets.
2. Authentication
Product authentication adds another layer to the physical label.
With SecuriCode, genuine products can be given a unique, verifiable identity. This allows products to be authenticated and can help identify activity that suggests a genuine product identity has been copied or misused.
SecuriCode authentication can be integrated through Variable Data Cloud® alongside compliant care information, making authentication part of the care label rather than a separate addition to the product.
3. Digital Product Passports
Digital Product Passports make more detailed product information available through a digital record connected to the physical product.
Through ShareLabel®, a physical identifier on the care label can link the product to its Digital Product Passport.
This brings the Digital Product Passport and care label together, rather than treating them as separate parts of the process.
A simpler way to deliver more through one label
Compliance, product authentication and Digital Product Passports solve different challenges. Managing each through separate systems, processes and physical identifiers can add complexity, particularly across multiple products, suppliers and markets.
Bringing them together through the care label offers a simpler approach. One label can carry required care information, support authentication and provide the connection to a Digital Product Passport.
For you, that means managing more through one existing part of the product, rather than introducing separate solutions for each need.
Compliance. Authenticity. Transparency.
Explore Variable Data Cloud®, ShareLabel® and SecuriCode to see how each solution works and how they can work together through one label.
