What’s shaping SS27 across denim, active and fashion?
Across every category, we’re seeing contrast take the lead.
Slower, more grounded expressions sit alongside bold, more playful energy.
Softness next to structure. Heritage reworked with a sharper, more modern edge.
Our March Global Drop brings this into focus across three trend-driven collections.
Denim SS27
A move towards more personal, long-lasting denim.
From grounded, timeless pieces to sharper contrasts in wash and construction, alongside more expressive, playful details that bring character back into the category.
Active SS27
A shift from performance to everyday lifestyle.
Softer silhouettes, calmer tones and a more relaxed approach to movement, with technical elements, layering and subtle retro influences adding depth and versatility.
Fashion SS27
A more refined and intentional expression of style.
Soft tailoring and light, romantic details introduce ease and fluidity, while sharper, more structured pieces and confident silhouettes bring focus and presence.
Explore the SS27 Global Drop
Each collection reflects a different expression of identity in SS27.
If you would like to see the full collection, connect with your local Rudholm team.
