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Ethical, Renewable and Traceable Performance Wool Insulation: Rudholm & HD® Wool

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Rudholm’s partnership with HD® Wool Apparel Insulation brings innovation to the outdoor and lifestyle apparel industry. HD Wool, led by a fourth-generation wool industry family, leverages unrivalled expertise to identify ethically grown wool and ensure traceability through the Woolkeepers® sourcing and quality assurance platform.

As a strategic growth partner for The Woolkeepers®, HD® Wool develops new market routes for growers. Aligned with agricultural and farm certification schemes, The Woolkeepers® works with standards covering animal welfare, safety, traceability, and environmental protection. Farm members prioritise animal health and wellbeing, providing sourcing integrity and fairer wool prices are given directly to growers.

HD® Wool Apparel Insulation actively supports farmers in regenerating their grasslands through holistic land management from the Savory Institute. Giving the land itself a voice, farmers can offer products grown on regenerated land like meat, dairy, leather, and wool, backed by the Land to Market™ seal. HD® Wool Apparel Insulation stands as the first Land to Market™ supply chain partner, supporting producers with new market routes, providing brands with regenerative sourcing, and empowering consumers with dynamic choices.

For additional information, visit our website: or fill in the Let’s Get Started form above if you want more information.

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