Most brands preparing for Digital Product Passports are focusing on data, compliance checklists and implementation deadlines. And while those are critical parts of DPP implementation, there is another consideration that shouldn’t be overlooked.
What does a DPP actually show a customer when they scan it?
Working with brands, one thing becomes clear: a Digital Product Passport must be accurate, compliant and usable, and part of that usability comes from the experience a customer has when they first interact with it.
So today we’re showing you exactly how a DPP built through ShareLabel® can appear to a customer in real life.
How ShareLabel® Works
ShareLabel® is our digital platform that enables brands to create and manage Digital Product Passports, connecting physical garments to verified product data through a simple scan.
A quick scan of a QR code on a care label or a tap of an NFC chip takes a customer directly to a dedicated digital passport.
Now let’s walk through what they actually see.
The Product at a Glance
The first view presents key details about the garment, such as:
- Product name and category
- Material composition
- Colour and size
- Key features
- Product image
This is the moment when transparency becomes something the customer can see for themselves.
ShareLabel® makes it easy for brands to keep this information accurate and updated as new compliance and traceability requirements come in.
Washcare Instructions Customers Can Actually Use
Every garment comes with care advice, but when it’s displayed digitally in the passport, customers get clearer and more helpful guidance. This can include:
- Correct wash, dry and iron symbols
- Clear, text-based instructions
- Fabric-specific care notes
Better care leads to a longer product life, which supports growing expectations around more responsible use of garments.
Manufacturer Details: The Story Behind the Garment
Transparency isn’t only about what a product is made from. It is also about where it came from and who made it. A DPP can show:
- Factory name
- Country and location
- Production date
- Certifications
- Additional context about the manufacturing partner
Sharing this information builds trust. And brands can choose to go even further by offering deeper insight into their manufacturing partners, adding another level of responsibility and transparency.
Promotional Modules That Add Value
While a DPP is primarily there to inform, it can also gently point customers toward things they may genuinely find useful, such as:
- New product drops
- Limited-edition releases
- Loyalty rewards
- Upcoming events
These additions sit alongside the core product information and offer customers an easy way to stay connected with the brand.
Social Links & Resources That Strengthen Connection
Beyond product details, a DPP can guide customers to wider resources that support transparency and responsible practices. Examples include:
- Social channels
- Sustainability statements or impact information
- Repair or take-back programmes
- Customer support or FAQs
- Corporate or brand storytelling pages
These links help customers access the information they need, building confidence and enabling more informed choices.
Why a Well-Designed DPP Matters More Than Ever
Regulated transparency is coming fast, but compliance alone isn’t enough. A great DPP should:
- Help brands meet emerging requirements
- Deliver a unified customer experience across labels, packaging and digital touchpoints
- Strengthen trust through clear and accurate information
- Connect sustainability, design and compliance into one cohesive narrative
DPP readiness doesn’t have to be overwhelming. It just needs to be practical, intuitive and built for the people who will actually use it.
Want to See What Your Brand’s Digital Product Passport Could Look Like?
There is much more a DPP can do beyond what’s shown here, and ShareLabel® supports a wide range of options depending on your brand’s goals. If you want to explore how your own DPP could take shape, leave a comment or get in touch. We’re here to help. Visit our ShareLabel® page for more about our platform and Digital Product Passports.
