Performance materials must do more than perform
For brands developing next-generation apparel, insulation decisions are no longer just about warmth.
They are about balancing performance, weight, design flexibility, and responsible material choices from the earliest stages of development. Getting this balance wrong now impacts more than product performance. It affects credibility, scalability, and how well a product stands up to increasing expectations around responsibility and compliance.
That is the challenge the Elite Series from 3M™ Thinsulate™ is designed to address.
To learn more about 3M, visit their website here.
Engineered for modern apparel systems
Developed for today’s complex apparel requirements, the Elite Series supports brands that need insulation materials to perform across multiple criteria without compromise. It is engineered to integrate seamlessly into modern garment systems, enabling innovation in both design and construction.
The Elite Series delivers:
- Lightweight thermal performance that supports advanced garment construction
- High thermal efficiency with flexibility across performance and lifestyle categories
- Select solutions made with up to 100% recycled plastic sourced from textile production waste
A shift in how materials are evaluated
Across the industry, we are seeing a clear shift in how materials are assessed. They are increasingly viewed as part of a wider material platform that must deliver performance, compliance, and credibility at the same time.
Sustainability, in this context, is not a layer added later. It is integrated into the material architecture itself, influencing decisions from concept through to production.
Translating material innovation into finished products
At Rudholm Group, we work closely with partners advancing material innovation, helping brands translate technical materials into finished products that perform, comply, and scale. This is becoming increasingly critical for brands operating across performance, outdoor, and lifestyle categories, where expectations are high and margins for error are low.
Today, performance insulation is defined not only by thermal output, but by how effectively it supports responsible product development and long-term brand trust.
Watch how the Elite Series supports next-generation apparel design.
Want to know more about 3M™? Contact Rudholm Group today or scan the QR-codes below to visit their social medias.
