Fake-copy products are a growing problem in the fashion industry. They damage brand integrity and erode consumer trust. ShareLabel® offers a smart solution with Digital Product Passports (DPPs), giving brands the tools they need to protect themselves while making the entire product journey more transparent for consumers.
At Rudholm Group, we believe trust is everything. With ShareLabel®, a unique digital identity can be applied to every garment, allowing it to be verified at every step of the supply chain, from production all the way to the point of sale.
Verified Digital Identity
Each garment has a built in QR code or NFC chip, creating a secure and traceable digital identity. This makes it easy to confirm authenticity at every stage of the supply chain and helps fight products out of circulation.
Empowered Consumer Confidence
Whether shopping in-store or online, consumers can instantly verify authenticity. This simple scan feature builds confidence and strengthens brand trust, enhancing the purchase experience with confidence and transparency.
Brand Protection Built In
ShareLabel®’s digital passports acts as a smart layer of brand defence. It scares of product fakes and protects the integrity of each garment. Brands gain full visibility into their product’s journey, reinforcing authenticity and compliance through the whole platform.
From Compliance to Consumer Trust
More than just a traceability tool, ShareLabel® is a critical asset in the fight against illegal copies. It supports:
- Regulatory compliance with EU and global legislation on transparency and circularity.
- Consumer engagement through trust and education.
- Sustainability goals by enabling end-of-life tracking and responsible disposal.
Our digital product passport platform, ShareLabel®, is more than just a tool for traceability. It’s a vital solution in the fight against counterfeiting in the fashion industry. By enabling easy authentication, protecting brands from fraud, and delivering transparency to consumers, ShareLabel® enhances product integrity, builds trust, and strengthens brand protection throughout the entire product lifecycle.
Get in touch with Rudholm Group today to learn more.
