Skip to content
All Posts

Fast Fashion, Covid-19 & Digital Marketing

Published
Reading time
1 minute
Category
News

Fast Fashion, Covid-19 & Digital Marketing – Zoe Parker

The Covid-19 pandemic has drastically affected the global fashion industry.

This period of uncertainty puts particular emphasis on the value of digital channels and is showing signs of greater advancements in the field of digital marketing. One great example is Sweden-based Rudholm Group coming up with a concept called ShareLabel https://rudholmgroup.com/sharelabel/ adds a unique QR code alongside basic details on their garment label. By scanning the code, the consumer is directed to a specific URL where the story behind the clothes can be told in a manner that the brand desires (through video, text or images).

The Covid-19 pandemic, in forcing brands to put themselves virtually entirely online, has emphasised the value of digital channels in connecting with consumers and facilitating transactions.

Please click below to read more of Zoe’s article.

https://digitalmarketing101647375992.wordpress.com/2020/08/28/fast-fashion-covid-19-digital-marketing/

Related articles

Keep yourself in the loop for the newest updates and news from our group.

Digital Solutions News

MEET ECODESIGN REQUIREMENTS WITH RUDHOLM GROUP’S SHARELABEL® PLATFORM 

2 min read
News

Announcing the Launch of Our Updated Website: Elevating Your Online Experience with Rudholm Group. 

1 min read
Digital Solutions

ShareLabel® your Digital Product Passport (DPP) – in the World of Garment Returns & NFC

2 min read