Counterfeit products are a growing problem in the fashion industry. They damage brand integrity and erode consumer trust. ShareLabel® offers a smart solution with Digital Product Passports (DPPs), giving brands the tools they need to protect themselves while making the entire product journey more transparent for consumers.
At Rudholm Group, we believe trust is everything. With ShareLabel®, a unique digital identity can be applied to every garment, allowing it to be verified at every step of the supply chain, from production all the way to the point of sale.
Verified Digital Identity
Each garment is embedded with a QR code or NFC chip, creating a secure and traceable digital identity. This makes it easy to confirm authenticity at every stage of the supply chain and helps keep counterfeit products out of circulation.
Empowered Consumer Confidence
Whether shopping in-store or online, consumers can instantly verify authenticity. This simple scan feature builds confidence and strengthens brand trust, enhancing the purchase experience with reassurance and transparency.
Brand Protection Built In
ShareLabel®’s digital passport acts as a smart layer of brand defence, deterring counterfeiters and protecting the integrity of every product. Brands gain full visibility into their product’s journey, reinforcing authenticity and compliance through one streamlined platform.
From Compliance to Consumer Trust
More than just a traceability tool, ShareLabel® is a critical asset in the fight against counterfeiting. It supports:
· Regulatory compliance with EU and global legislation on transparency and circularity.
· Consumer engagement through trust and education.
· Sustainability goals by enabling end-of-life tracking and responsible disposal.
Our digital product passport platform, ShareLabel®, is more than just a tool for traceability. It’s a vital solution in the fight against counterfeiting in the fashion industry. By enabling easy authentication, protecting brands from fraud, and delivering transparency to consumers, ShareLabel® enhances product integrity, builds trust, and strengthens brand protection throughout the entire product lifecycle.
