How ShareLabel® Creates Unique Consumer Connections
In the competitive fashion industry, establishing lasting consumer relationships goes far beyond transactional sales. ShareLabel®, our platform for Digital Product Passports (DPPs), allows brands to move beyond the point of purchase. It helps build deeper, more meaningful connections with consumers throughout the entire product lifecycle.
By embedding unique digital identities into each garment, ShareLabel® offers a dynamic and transparent experience that builds trust and loyalty. With the power of DPPs, brands can create an engaging journey for consumers. This journey extends well beyond the initial sale, fostering long-term brand advocacy and meaningful engagement.
Personalised Product Journeys
• Digital Product Passports (DPPs) provide consumers with an interactive and engaging experience. This experience lasts from the moment of production through to the after-purchase phase.
• Each garment is assigned a unique digital identity. This identity offers key product details such as its origin, material composition, and care instructions.
• Consumers are presented with personalised content, including behind-the-scenes production stories and care tips. This content enriches the experience and fosters an emotional connection to the brand.
Loyalty Programme Integration
• ShareLabel® seamlessly connects products’ digital identities with loyalty programmes, making it easy for brands to reward repeat customers.
• Through DPPs, brands can offer loyalty points, exclusive offers, and tailored promotions, encouraging long-term brand engagement and customer retention.
Geographic and Behavioural Insights
• Data from ShareLabel® interactions provide valuable insights into consumer behaviour and geographic preferences.
• By understanding customer interactions, brands can fine-tune their marketing strategies. They can create more personalised, targeted campaigns that resonate with diverse audiences.
Post-Purchase Engagement
• The digital identity within ShareLabel® enables brands to continue building connections with consumers after the initial sale.
• Brands can use DPPs to offer post-purchase services such as follow-up emails, repair instructions, feedback solicitation, and more. These services ensure that consumers feel supported throughout their journey.
ShareLabel® helps brands build lasting connections with their consumers, driving engagement and trust. By leveraging Digital Product Passports, brands offer transparency and personalised experiences that encourage repeat purchases and strengthen long-term customer loyalty.
Read more about DPP’s and the upcoming regulations on the European Commission website or get in touch with us to speak to a sales member.
