Be prepared for the upcoming changes to the EU legislation around sustainability for the textile and fashion sectors. The political objective to give consumers reliable, comparable and clear information about products environmental and social footprint.
Rudholm Group has developed a solution that combines a shared label with a QR code to unlock the unique identity of each individual product, also called; a Digital Product Passport (DPP). Through this approach, every QR code can be personalised per garment, ensuring full traceability at item level.
As a result, the digital solution ShareLabel®, enables brands not only to identify a product, but also to communicate its full story. By using video, text and images, brands can clearly show where, how and by whom a specific garment was made. This creates a new level of transparency, allowing verified information to be shared directly with the end customer.
Ultimately, each garment is given its own digital identity — transforming a physical product into an interactive touchpoint and strengthening trust, engagement and connection throughout the product’s lifecycle.
Product information you can display through your DPP
- Materials
- Sourcing
- End of life
- Product life cycle
- Social and environmental aspects
- Design requirements – repairability, recyclability, durability, design for disassembly etc
- Co2e impact
- Your company sustainability values
For product transparency through ShareLabel®, you can include information about the materials used, where and how the product is sourced, its end-of-life options, and the overall product life cycle. You can also share insights into social and environmental aspects, design requirements such as repairability, recyclability, durability, and design for disassembly, as well as the product’s CO₂e impact. In addition our DPP solution allows you to clearly communicate your company’s sustainability values. This gives customers a fuller understanding of the product and the thinking behind it.
In this way, brands gain a new channel to communicate and interact with their customers. As a result, consumers are empowered to make more informed and confident choices about the products they buy.
To learn more, you can explore our Digital Product Passport solution on our website. To talk to a sales member directly, get in touch with us to continue the conversation.
